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Persuading People to Book Travel

You want to know what people think of your travel site. You want to know what works and what doesn’t. You want Captain Conversion. We collect customer feedback and share insights; you make informed improvements and boost conversions.
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Thomson v Thomas Cook v Cosmos

Feedback Faceoff: Thomson v Thomas Cook v Cosmos

The heat is on!  We got customers to use 3 competing travel sites and tell us what they think.  We found out what works, what doesn’t and which site rates best overall.  In this post we reveal people’s overall judgements of Thomson.co.uk, ThomasCook.com and Cosmos.com.  Which competitor will come out on top?  Why?  Find out […]

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Lowcostholidays homepage

Lowcostholidays Customer Feedback: Homepage

Captain Conversion ran a customer feedback study on Lowcostholidays.  The goal was to find out what works and what puts people off booking.  We shared feedback on the search & booking pages; now we’ll show you customer feedback on Lowcostholidays’s homepage (including video clips).  And as someone who knows the value of feedback, you’ll get some […]

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Lowcostholidays.com

Lowcostholidays Customer Feedback: Search & Booking

Captain Conversion ran a customer feedback study on Lowcostholidays.  The goal was to find out what works and what puts people off booking.  This post reveals some of the feedback people gave on the Lowcostholidays search and booking pages (including video clips).  And as someone who knows the value of feedback, you’ll get some good […]

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TravelSupermarket homepage

Travel Customers Want Clean Homepages

“I don’t like things that are cluttered; you’ve got too much stuff you’re trying to look at.”  That’s one customer’s view of what travel site homepages should be like.  He wants minimal mess – things that distract from the main goal of searching.  Let’s look more at what he says about the virtues of clean […]

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Mike

Online Travel Bookers Convinced by Cashback

Trust, usability and choice are all ways of influencing people to book on your travel site.  But for some, the decision is made before they land on a site.  They decide where to book based on cashback incentives.  Let’s get into the mind of one customer who makes his mind up this way. Meet Mike […]

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