A dubious character. Anti-Trust destroys conversions by failing to establish integrity with website visitors. Weapons include scepticism, doubt and fear.
Author Archive | Captain Conversion
Deters visitors by making them feel completely alone on a website. He knows people look to the behaviour of others for guidance, especially in times of uncertainty. And so with no one else around, visitors take off for more popular destinations.
Not what you want. Miss Match kills conversions by speaking in unexpected dialect and offering the wrong solutions to people’s problems. Her lack of empathy is a considerable deterrent.
Infects people with indifference and inaction. Apathoid fights to make websites – and the companies behind them – boring and forgettable. The apathy he administers causes visitors to leave without bothering to sign up, subscribe, or take any other positive action.
An unsightly creature. Uglow attacks website visitors on arrival, using ruinous color schemes, graphics and layouts to make people abandon ship. In extreme cases, he’s been known to induce seizures – not to mention lost conversions.
Bewilders website visitors with confusion and clutter, especially on homepages. Users who encounter Confusys tend to flee rather than figure things out.