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Persuading People to Book Travel

You want to know what people think of your travel site. You want to know what works and what doesn’t. You want Captain Conversion. We collect customer feedback and share insights; you make informed improvements and boost conversions.
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When People Pay More for Cheap Flights

Holiday websites can’t always show people the exact airline operating a particular flight.  So they show a generic ‘unspecified airline’ logo instead.  It’s because airport slots are constantly being negotiated.  So when someone searches for a holiday well in advance, all the booking site knows is that a slot exists on a certain date and […]

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Lowcostholidays search sample

Some Travel Customers Don’t Like it So Simple

Making your website look like Google for travel booking might seem like a smart move: minimal color, minimal graphics and nothing superfluous to the task of searching.  And for many travel customers it’s probably not a problem.  They just want to find a hotel or holiday at the cheapest price and in the quickest way.  […]

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