Persuading People to Book Travel

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When People Pay More for Cheap Flights

Holiday websites can’t always show people the exact airline operating a particular flight.  So they show a generic ‘unspecified airline’ logo instead.  It’s because airport slots are constantly being negotiated.  So when someone searches for a holiday well in advance, all the booking site knows is that a slot exists on a certain date and […]

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Lowcostholidays search sample

Some Travel Customers Don’t Like it So Simple

Making your website look like Google for travel booking might seem like a smart move: minimal color, minimal graphics and nothing superfluous to the task of searching.  And for many travel customers it’s probably not a problem.  They just want to find a hotel or holiday at the cheapest price and in the quickest way.  […]

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